Product Manager (Player Engagement Platforms) – Remote iGaming Job

Product Manager (Player Engagement Platforms)

Location: Remote (EU/UK only)
Salary: €60,000 – €70,000 per annum
Working Pattern: Full-time, Remote
Contract: Permanent B2B
Start Date: Immediate

About the Role

Our client is a leading B2B iGaming platform provider operating at scale across multiple regulated markets. They are now looking for a Product Manager (Player Engagement Platforms) to join their Product team and take ownership of one of the most commercially critical domains within the business.

This is a high-impact, senior product role for a professional with deep experience in player engagement platforms, promotions infrastructure, and the tools that power retention and lifecycle marketing across online casino, sports betting, and multi-vertical iGaming operations.

The Product Manager will define and own the roadmap for marketing platform capabilities, including the promotions engine, loyalty and tier systems, messaging infrastructure, and integrations with third-party engagement tools such as Optimove, FastTrack, and Smartico. Working closely with dedicated Product Owners, engineering teams, and external partners, you will bridge commercial goals and technical delivery, ensuring operators can execute sophisticated campaigns through flexible, scalable platform tooling.

If you are an experienced iGaming product professional ready to own a high-visibility domain with real commercial impact, this is one of the most strategically significant Product Manager opportunities currently available in the sector. The role is fully remote for candidates based in the EU or UK, offering genuine flexibility alongside a clear path for professional growth.

Key Responsibilities

Platform Ownership and Roadmapping

As the Product Manager (Player Engagement Platforms), you will define and maintain the product roadmap for all player engagement systems, including promotions, loyalty, tier mechanics, integrations with external engagement tools, and messaging infrastructure. You will prioritise initiatives based on commercial impact, operator demand, and technical feasibility, continuously evolving platform capabilities to support advanced campaign execution, gamification, and long-term retention strategies across regulated iGaming markets.

Promotions Engine and Campaign Capabilities

You will own the end-to-end evolution of the promotions engine, covering all supported campaign types including cashback, leaderboards, tournaments, and instant rewards. This includes defining how promotions are configured, triggered, and executed within the platform, enabling targeting through externally defined player segments, ensuring promotions integrate correctly with wallets, gameplay events, and the player lifecycle, and translating campaign concepts into scalable, reusable platform configurations.

Loyalty, Tiering and Engagement Mechanics

You will define and optimise the loyalty framework, including point accrual logic, tier progression, and reward structures. The system must support flexible VIP and tier-based programmes across multiple brands and regulated markets, fully aligned to the overall player engagement and retention strategy. You will work to ensure these mechanics are configurable, scalable, and commercially effective across a growing operator portfolio.

Integrations with Engagement and Communication Platforms

Our client works with leading third-party engagement platforms. You will own these integrations end to end, defining how player events such as deposits, gameplay activity, and inactivity are exposed to external systems. Core responsibilities include defining how external platforms consume player data, triggers, and audience segments to execute campaigns, overseeing messaging capabilities across email, SMS, and push notification channels, and ensuring reliable, trigger-based campaign execution across all communication channels.

Affiliate and Tracking Integrations

You will manage integrations with affiliate platforms and tracking providers, ensuring accurate attribution of player acquisition sources. This enables teams to track, analyse, and optimise acquisition performance through clean, reliable data flows across the platform.

Campaign Execution and Player Engagement Enablement

You will enable teams to execute multi-step player engagement campaigns, including onboarding flows, reactivation programmes, and retention journeys. You will define campaign trigger logic, reward delivery mechanisms, and ensure consistency between promotions, messaging, and player journeys for a seamless experience across the platform.

Cross-Functional Delivery

Working with Product Owners, engineering, design, and commercial teams, you will translate business requirements into clear product specifications and configuration logic. You will manage dependencies across engagement systems, wallet infrastructure, gameplay, and messaging to ensure coherent end-to-end delivery of platform features.

Performance Monitoring and Continuous Improvement

You will define and monitor KPIs for the platform domain, including campaign conversion rates, engagement uplift, and retention metrics. You will identify optimisation opportunities across promotions, loyalty programmes, and messaging campaigns, fostering a culture of continuous improvement.

Team Leadership and Product Excellence

You will provide direction and support to dedicated Product Owners within the domain, establishing clear product processes, documentation standards, and best practices. You will champion scalable, configurable solutions over manual or one-off implementations, and contribute to innovation in campaign automation, real-time engagement, and gamification.

What We’re Looking For

The ideal candidate for this Product Manager position will bring a minimum of three to five years of experience in a product role within the iGaming industry, with specific expertise in player engagement platforms, promotions infrastructure, and platform-level tooling.

Essential

• Three to five years of product management experience within the iGaming industry, with a focus on player engagement platforms or related tooling.
• Hands-on experience with promotions engines, loyalty programmes, or campaign management systems at an operator or platform provider level.
• Familiarity with third-party engagement platforms such as Optimove, FastTrack, Xtremepush, or Smartico.
• Proven ability to manage multiple workstreams and coordinate across commercial, technical, and partner teams.
• Strong stakeholder management skills with experience working across technical and non-technical audiences.
• A data-focused mindset with the ability to define and track meaningful platform and campaign KPIs.
• Excellent communication and organisational skills with strong attention to detail.

Advantageous

• Experience with affiliate tracking or acquisition systems.
• Knowledge or experience of AI-powered technology in a product context.
• A degree in Business, Engineering, Computer Science, or Economics is preferred; equivalent iGaming industry experience is accepted.
• Experience working in a B2B platform environment serving multiple operators across regulated markets.

What’s on Offer

Our client offers a competitive salary of €60,000 to €70,000 per annum for this fully remote position, open to candidates based anywhere in the EU or UK. You will join a collaborative, product-focused team at the heart of a scaling B2B iGaming platform business, with direct visibility to senior leadership and the opportunity to shape a commercially critical domain.

The company values flexibility, clear communication, and ownership. Remote working is the standard, not an afterthought, and the team culture supports autonomy alongside strong cross-functional collaboration. There is genuine room for professional development as the platform and team continue to grow across new regulated markets.

About Our Client

Our client is a B2B iGaming platform provider operating across a growing portfolio of regulated markets. Their platform powers a range of online gaming operators with feature-rich, scalable technology. The Product team sits at the centre of the business, and this Product Manager hire is a key strategic addition as the company scales its operator portfolio and platform capabilities.

Our client is committed to building diverse, inclusive teams and encourages applications from candidates of all backgrounds and experiences.

Frequently Asked Questions

What experience is required for the Product Manager (Player Engagement Platforms) role?

Our client is looking for a minimum of three to five years in a product management position within the iGaming industry, with specific experience in player engagement platforms, promotions engines, or loyalty systems. Strong candidates will have direct, hands-on experience shaping platform capabilities at either an operator or platform provider level.

Which engagement platforms should I have experience with?

Experience with platforms such as Optimove, FastTrack, Xtremepush, or Smartico is highly desirable. Familiarity with any comparable player engagement tool used within the iGaming or online gaming sector will be considered. Our client integrates with several third-party platforms, so a working understanding of data flows and API-based integrations is important.

Does this role involve managing a team?

Yes. The Product Manager will provide direction and support to a team of dedicated Product Owners within the player engagement domain, setting standards for documentation, product processes, and delivery quality.

What is the seniority level and reporting structure?

This is a senior individual contributor and team lead role, reporting directly to the Head of Product. It is best suited to a mid-to-senior level product professional who is ready to own a high-impact domain with real commercial visibility across the business.

Is this role fully remote?

Yes. The Product Manager (Player Engagement Platforms) role is fully remote for candidates based in the EU or UK. The team operates across multiple time zones, and collaboration is supported through established remote-working practices and tools.

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