Head of CRM – Cyprus iGaming Job

Head of CRM | Limassol, Cyprus | On-Site

Location: Limassol, Cyprus
Salary: Circa €90,000
Working Pattern: On-site, Monday to Friday
Contract: Permanent
Reports To: Senior Leadership

About the Role

Our client is a performance-driven iGaming operator with a portfolio spanning online casino and sportsbook brands. They are looking to appoint an experienced Head of CRM based in Limassol, Cyprus, to take complete ownership of CRM strategy, planning, and execution across every player-facing channel. This is a senior, high-accountability role where the right candidate will have genuine autonomy to build, optimise, and scale CRM in a way that directly moves the needle on player retention, lifetime value, and revenue.

This Head of CRM opportunity in Limassol is emphatically not a training ground. Our client is looking for someone who has already held a CRM Lead or Head of CRM title within a regulated iGaming environment, who understands the nuances of casino and sportsbook player behaviour, and who can step in and deliver results from day one. The successful candidate will be comfortable working without a playbook handed to them, they will write the playbook themselves.

Limassol is one of the Mediterranean’s most vibrant iGaming hubs, home to a concentration of operators and talent that makes it a compelling destination for serious professionals in the space. Our client offers a collaborative, fast-moving culture and an environment where great CRM work is genuinely valued and visibly rewarded.

Key Responsibilities

As Head of CRM, the successful candidate will hold full strategic and operational ownership of CRM across the business. This means setting the vision for how the company communicates with its players, and then being responsible for executing that vision across email, SMS, and push notification channels in a way that is segmented, personalised, and consistently improving.

A central pillar of the role is managing the complete player lifecycle from the moment a player makes their first deposit, through the active retention phase, and all the way through to reactivation campaigns for lapsed players. The Head of CRM will design, build, and continuously optimise automated customer journeys within Customer.io, ensuring every touchpoint is relevant, timely, and commercially effective.

Bonus strategy and efficiency will be a key focus area. The Head of CRM will work closely with the Finance and Payments teams to ensure that bonus spend is appropriately targeted and generating measurable return, using cohort analysis and A/B testing frameworks to identify what works and scale it quickly. They will be accountable for bonus cost-per-outcome metrics alongside the more traditional retention and conversion KPIs.

Collaboration is an important part of how this role delivers impact. The Head of CRM will work in close partnership with the VIP team to ensure high-value players are being managed with appropriately personalised communication strategies. They will work with the BI team to build robust reporting on CRM performance and draw actionable insights from player behaviour data. Product and Payments teams will also be regular counterparts, ensuring CRM journeys are aligned with product releases, promotional calendars, and deposit or withdrawal friction points.

Finally, this is a role with a data-first mindset at its core. The Head of CRM will establish a clear KPI framework for all CRM activity, report on performance to senior leadership, and use those insights to drive an ongoing programme of testing and optimisation. Decisions will be evidence-based and the candidate will be confident presenting CRM performance, including areas for improvement to a commercially focused leadership team.

What We’re Looking For

Our client has a clear picture of the candidate who will thrive in this Head of CRM position. Below are the essential criteria and the attributes that will give a candidate an additional advantage.

Essential

• Minimum six years of CRM experience within online casino and/or sportsbook environments
• Prior experience in a Head of CRM, CRM Lead, or equivalent senior CRM title
• Hands-on platform expertise with Customer.io, including building and managing automated journeys
• Proven track record of improving player retention, LTV, and conversion metrics through CRM
• Demonstrated ability to manage bonus strategy and measure bonus efficiency
• Proficiency with segmentation, personalisation, and A/B testing at scale
• Fluency in English (written and spoken)
• Comfortable operating with autonomy, setting own priorities, and being measured on outcomes

Advantageous

• Fluency in one or more additional EU languages (for example German, Spanish, Italian, or Portuguese)
• Experience working across multiple iGaming brands or regulated markets simultaneously
• Familiarity with BI tooling and the ability to pull and interpret data independently
• Experience collaborating directly with VIP teams on high-value player communication strategies

What’s on Offer

Our client offers a highly competitive monthly salary in the range of EUR 7,500, reflecting the seniority of the position and the level of experience they are seeking. The final package will be tailored to the successful candidate’s background and demonstrated impact in previous roles.

Beyond the financial package, the Head of CRM will have genuine ownership over a significant business function – the opportunity to build a CRM operation properly, with the tools, budget, and cross-functional support to do it right. For a motivated CRM professional, the direct line between their work and measurable business outcomes is a compelling proposition.

The role is based on-site in Limassol, Cyprus, within a collaborative and commercially sharp team that operates at pace, communicates clearly, and values results. The broader leadership team provides close engagement and genuine opportunity for professional development and growth within the business.

About Our Client

Our client is a growing iGaming operator with a portfolio of online casino and sportsbook brands, operating in a performance-driven environment where data, creativity, and commercial focus come together. They have built a team of experienced iGaming professionals and are investing in the infrastructure and talent needed to scale sustainably. Our client is committed to building diverse, inclusive teams and encourages applications from candidates of all backgrounds and experiences.

Frequently Asked Questions

Is prior iGaming experience genuinely required for this role?

Yes. Our client is explicit that this is not a role for candidates transitioning into iGaming from other sectors. A minimum of six years of CRM experience in online casino and/or sportsbook is a hard requirement.

Is Customer.io experience mandatory?

Yes, strong hands-on experience with Customer.io is listed as essential. Candidates with equivalent platforms but no Customer.io background are unlikely to be shortlisted without a compelling case for rapid platform adoption.

Is the role open to hybrid or remote working arrangements?

This is an on-site role based in Limassol, Cyprus. Candidates must be willing to relocate to or already reside in Limassol and work from the office on a full-time basis.

What is the team structure around this role?

The Head of CRM will work in close collaboration with VIP, BI, Product, and Payments teams, and will report into senior leadership. The broader team structure will be discussed during the interview process.

Are EU language skills required or just beneficial?

Fluency in English is a firm requirement. An additional EU language is listed as advantageous and may strengthen a candidate’s profile, particularly for roles requiring multi-market player communication.

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