Digital Marketing Acquisition Manager – Gibraltar iGaming Job

Location: Gibraltar

Salary: Circa £50,000 base + performance bonus

Industry: iGaming / Online Gaming & Sports Betting

Employment Type: Full-time, Permanent, Onsite

Experience Required: 3+ years digital acquisition marketing, 2+ years in regulated online gaming

What does a Digital Marketing Acquisition Manager do?

A Digital Marketing Acquisition Manager develops and executes multi-channel digital marketing campaigns designed to acquire new customers for online gaming platforms, managing paid search, paid social, display advertising, affiliate marketing, and programmatic campaigns while optimizing cost per acquisition (CPA) and return on ad spend (ROAS).

This role combines strategic planning, data analysis, budget management, and cross-channel campaign execution to drive measurable customer growth within strict regulatory frameworks.

In Gibraltar’s online gaming sector, Digital Marketing Acquisition Managers typically manage monthly marketing budgets across platforms including Google Ads, Meta Ads Manager, DV360, and programmatic networks, working within UK Gambling Commission (UKGC) advertising restrictions and Gibraltar regulatory requirements.

The role involves continuous A/B testing, attribution modelling, conversion funnel optimisation, and collaboration with creative teams, CRM specialists, and external agencies to deliver customer acquisition targets for casino, sportsbook, and poker products.

Key Responsibilities for Digital Marketing Acquisition Manager

Digital Acquisition Strategy Development:

• Design comprehensive multi-channel acquisition strategies aligned with business growth targets and brand positioning for online casino, sportsbook, and poker verticals.
• Evaluate market opportunities across UK, European, and emerging markets to identify optimal channel mix and campaign approaches based on competitor analysis and audience profiling.
• Collaborate with senior management to establish quarterly acquisition targets (new depositing customers, first-time depositors) and translate them into actionable, budget-allocated marketing plans.
• Conduct market forecasting and scenario planning using historical performance data to project customer acquisition costs, lifetime value, and payback periods for different channels and geographies.

Multi-Channel Campaign Management:

• Plan, launch, and manage paid search campaigns across Google Ads and Bing Ads, optimizing keyword bidding strategies, ad copy, and landing page experiences to achieve target CPA.
• Execute paid social media campaigns on Meta (Facebook/Instagram), TikTok, Twitter, and Snapchat platforms, creating audience segments, testing creative variations, and optimizing for conversion events tracked through Meta Pixel and Conversions API.
• Oversee display advertising campaigns through programmatic platforms including DV360, The Trade Desk, or equivalent demand-side platforms, managing audience targeting, contextual placements, and frequency capping.
• Manage affiliate marketing partnerships with casino and sports betting affiliates, negotiating CPA deals, monitoring traffic quality, and ensuring compliance with promotional guidelines and regulatory requirements.
• Coordinate video advertising campaigns on YouTube, Twitch, and streaming platforms, briefing creative teams on messaging, tracking view-through conversions, and measuring brand lift impact on direct traffic.

Performance Optimisation and Testing:

• Implement continuous A/B testing programs across landing pages, ad creative, calls-to-action, and registration flows to improve conversion rates from click to first deposit by 15-25%.
• Conduct multivariate testing on campaign components including headlines, images, offers, and form fields to identify winning combinations that reduce customer acquisition cost.
• Monitor campaign performance daily using Google Analytics 4, Adobe Analytics, or Matomo, making real-time bid adjustments, pausing underperforming ad sets, and scaling successful campaigns.
• Optimize acquisition funnels by analysing drop-off points between ad click, landing page visit, registration, verification, and first deposit stages using tools like Hotjar or Microsoft Clarity.
• Test different attribution models (last-click, first-click, linear, time-decay, data-driven) to accurately measure channel contribution and optimize budget allocation across the customer journey.

Budget Management and ROI Optimisation:

• Allocate monthly marketing budgets across channels based on performance data and growth targets.
• Monitor daily spend pacing across all campaigns to ensure budget adherence while maximising acquisition volume during high-conversion periods (sporting events, seasonal peaks).
• Calculate and report on key efficiency metrics including cost per acquisition (CPA), customer acquisition cost (CAC), return on ad spend (ROAS), and payback period for acquired customers.
• Negotiate media rates and performance deals with advertising vendors, agencies, and affiliate networks to secure volume discounts and performance-based pricing that improves unit economics.
• Forecast quarterly acquisition volumes and costs using historical trends, seasonality patterns, and planned campaign investments to support business planning and revenue projections.

Analytics, Reporting and Insights:

• Develop automated dashboards in Google Data Studio, Tableau, or Power BI tracking real-time performance across all acquisition channels with drill-down capability by campaign, creative, device, and geography.
• Produce weekly performance reports analysing new customer volumes, acquisition costs by channel, conversion rates through the funnel, and campaign profitability measured against player lifetime value (LTV).
• Conduct post-campaign analysis identifying top-performing audiences, creative themes, messaging angles, and offer structures to inform future campaign development.
• Analyse player cohort behaviour working with CRM and BI teams to understand which acquisition channels deliver highest-value customers based on first-month deposit value, retention rates, and 90-day LTV.
• Monitor competitor advertising activity across channels using tools like SEMrush, Similarweb, or Adbeat to identify market share shifts, emerging trends, and competitive positioning opportunities.

Cross-Functional Collaboration:

• Partner with creative services teams to develop compelling ad creative, landing page designs, and promotional offer concepts that align with brand guidelines and regulatory advertising standards.
• Work closely with CRM teams to ensure seamless handoff of acquired customers into retention marketing flows, sharing insights on acquisition source performance to inform segmentation strategies.
• Collaborate with product managers and UX designers to optimize registration flows, payment methods, and onboarding experiences that reduce friction and improve conversion rates from acquisition to first deposit.
• Coordinate with compliance and legal teams to ensure all advertising materials, landing pages, and promotional communications comply with UKGC regulations, Gibraltar licensing requirements, and self-exclusion rules.
• Brief external agencies and technology vendors on campaign objectives, provide performance feedback, and manage relationships to ensure delivery against agreed KPIs and timelines.

Required Experience and Qualifications

Essential Requirements:

• Minimum 3 years’ experience managing digital acquisition marketing campaigns with budgets.
• At least 2 years’ experience in regulated online gaming, sports betting, casino, poker, or bingo sectors (experience with UKGC-regulated operators strongly preferred).
• Proven track record managing paid search campaigns in Google Ads with demonstrated ability to optimize for CPA targets in competitive markets.
• Hands-on experience with Meta Ads Manager (Facebook/Instagram advertising) including audience creation, Pixel implementation, and conversion optimisation.
• Deep understanding of digital analytics platforms including Google Analytics 4, Adobe Analytics, or Matomo with ability to create custom reports and analyse user behaviour.
• Experience with tag management systems (Google Tag Manager, Tealium) for tracking implementation and troubleshooting conversion tracking issues.
• Strong knowledge of attribution modelling concepts and ability to work with data teams to implement multi-touch attribution frameworks.
• Demonstrable success improving key acquisition metrics: improving landing page conversion rates, or increasing ROAS year-over-year.
• Understanding of UKGC advertising regulations including restrictions on targeting demographics, bonus advertising requirements, and responsible gambling messaging.

Digital Marketing Skills:

• Strategic planning ability to develop comprehensive acquisition roadmaps aligned with business objectives and competitive positioning.
• Campaign execution excellence from briefing creative concepts through media planning, trafficking, optimisation, and post-campaign analysis.
• Analytical proficiency interpreting complex data sets, identifying performance patterns, and translating insights into actionable optimisation strategies.
• Budget management capability allocating resources across channels, forecasting spends, and maximising ROI within financial constraints.
• Stakeholder communication skills presenting performance data, insights, and recommendations to senior management and cross-functional teams.
• Agency management experience working with external creative agencies, media buyers, and technology vendors in the online gaming sector.
• Project management skills handling multiple concurrent campaigns across different products, markets, and channels with competing deadlines.

Preferred Qualifications:

• Experience with programmatic advertising platforms (DV360, The Trade Desk) and demand-side platform (DSP) optimisation.
• Knowledge of affiliate marketing in iGaming including CPA negotiations, traffic quality monitoring, and compliance oversight.
• Familiarity with additional analytics tools: SEMrush, Similarweb, Adbeat, Hotjar, Microsoft Clarity, or Optimizely.
• Experience marketing across multiple regulated markets beyond UK (Sweden, Denmark, Germany, Italy, Spain, Ontario).
• Understanding of sports betting marketing including event-driven campaigns, in-play promotions, and bet builder advertising.
• Certifications: Google Ads certification, Meta Blueprint certification, Google Analytics Individual Qualification (GAIQ).
• Bachelor’s degree in Marketing, Business, or related field.

What skills are needed for Digital Marketing Acquisition Manager in iGaming?

Technical Skills:

• Google Ads platform (Search, Display, Shopping campaigns, Performance Max)
• Meta Ads Manager (Facebook, Instagram advertising, Pixel configuration)
• Programmatic platforms (DV360, The Trade Desk, or equivalent DSPs)
• Analytics platforms (Google Analytics 4, Adobe Analytics, Matomo)
• Tag management (Google Tag Manager, Tealium)
• Data visualisation (Google Data Studio, Tableau, Power BI)
• A/B testing tools (Optimizely, VWO, Google Optimize)
• Conversion tracking implementation and troubleshooting
• Excel/Google Sheets (pivot tables, VLOOKUP, data analysis)
• Basic SQL for querying marketing databases (beneficial)

Industry Knowledge:

• UKGC advertising regulations and compliance requirements
• Gibraltar licensing requirements and gambling advertising standards
• Online casino, sportsbook, and poker product mechanics
• Player acquisition economics: CPA, LTV, payback periods
• Affiliate marketing in iGaming (CPA models, traffic sources)
• Responsible gambling messaging and safer gambling tools
• Age verification requirements and geolocation restrictions
• Payment methods and deposit/withdrawal flows
• Bonus structures and promotional offer mechanics

Operational Skills:

• Multi-channel campaign planning and execution
• Budget forecasting and allocation optimisation
• Performance reporting and dashboard creation
• A/B testing design and statistical significance analysis
• Conversion funnel optimization and user experience improvement
• Vendor negotiation and relationship management
• Cross-functional stakeholder management
• Agile marketing methodologies and sprint planning

Common Questions about Digital Marketing Acquisition Manager Roles

How much does a Digital Marketing Acquisition Manager earn in Gibraltar?

Digital Marketing Acquisition Managers in Gibraltar’s online gaming sector typically earn £50,000-£55,000 base salary plus performance bonuses annually based on acquisition targets and ROAS metrics.

Senior managers with 5+ years’ experience managing large monthly budgets can earn £60,000-£75,000 total compensation.

Do I need to live in the Gibraltar area for this role?

Yes, this is an onsite position in Gibraltar requiring daily office presence for collaboration with creative teams, product managers, and senior leadership. Digital acquisition managers need real-time access to campaign performance data, regular face-to-face strategy sessions, and immediate response capability during campaign launches or performance issues. Gibraltar residency is required in some cases, though many companies assist with relocation from the UK or EU.

Can I transition into Digital Marketing Acquisition Manager from general digital marketing?

Transitioning from general digital marketing to iGaming acquisition is possible but typically requires first gaining regulated gambling industry experience in a junior acquisition or performance marketing role. The key differences include understanding gambling-specific regulations (UKGC advertising rules, age restrictions, bonus advertising requirements), managing high-CPA channels where customer lifetime value justifies acquisition costs, and working with stricter compliance frameworks.

Start by gaining UKGC-regulated marketing experience, learning gambling product mechanics, and studying responsible gambling advertising standards.

What is the difference between Digital Marketing Acquisition Manager and Performance Marketing Manager in iGaming?

These titles are often used interchangeably in iGaming, both focusing on paid customer acquisition channels and ROI optimisation. However, “Acquisition Manager” typically emphasizes new customer growth and top-of-funnel campaigns, while “Performance Marketing Manager” may include broader responsibilities like retention marketing, CRM campaign optimisation, or lifecycle marketing.

In practice, most Gibraltar iGaming companies use these terms synonymously for roles managing paid search, paid social, affiliates, and display advertising.

What tools do Digital Marketing Acquisition Managers use daily?

Daily tools include Google Ads (campaign management, bid adjustments, keyword optimisation), Meta Ads Manager (audience creation, creative testing, budget pacing), Google Analytics 4 (traffic analysis, conversion tracking, funnel visualization), Google Data Studio or Tableau (performance dashboards), Google Tag Manager (tracking implementation), Excel/Google Sheets (data analysis, forecasting), and communication platforms like Slack for coordinating with agencies and internal teams.

Weekly tools include SEMrush or Similarweb for competitor analysis and Hotjar or Microsoft Clarity for landing page optimisation.

What certifications are valuable for Digital Marketing Acquisition Manager roles?

The most valuable certifications include Google Ads certification (Search, Display, Video, Shopping), Meta Blueprint certification (especially Meta Certified Digital Marketing Associate), Google Analytics Individual Qualification (GAIQ or GA4 certification), and Google Tag Manager fundamentals.

While not required, these certifications demonstrate platform proficiency and are often preferred during hiring. Industry-specific training on UKGC advertising regulations and responsible gambling advertising standards is also beneficial.

What is a typical career path for Digital Marketing Acquisition Managers in iGaming?

Typical progression starts with Junior Performance Marketing Executive or PPC Specialist (1-2 years), advancing to Digital Acquisition Manager or Performance Marketing Manager (3-5 years), then Senior Acquisition Manager or Head of Paid Media (5-7 years), and ultimately to Director of Performance Marketing or VP of Customer Acquisition (8+ years).

Alternative paths include specialising in specific channels (Head of Paid Social, Head of Affiliates) or transitioning to broader marketing leadership (Chief Marketing Officer) or product marketing roles.

How to Apply for Digital Marketing Acquisition Manager Jobs in Gibraltar

iGamingrecruitment.io specialises in digital marketing, acquisition, and performance marketing positions across Gibraltar, Malta, and Cyprus. We work directly with leading online gaming operators to fill senior marketing roles.