CRM Executive, Messaging & Channels – Malta iGaming Job
CRM Executive | Malta | Hybrid
Location: Malta (Hybrid)
Working Pattern: Hybrid, office and remote split based in Malta
Contract: Full-Time, Permanent
Reports To: CRM Operations Manager
About the Role
We are recruiting a CRM Executive to join a growing iGaming operator based in Malta. This is a hands-on, execution-focused role within the CRM Operations team, with a specific focus on managing and optimising the messaging channels that drive player engagement throughout the lifecycle. The successful candidate will take ownership of Telegram channel management, push notification delivery, bot configuration, automation flows, and the technical integrations that support them.
This CRM Executive position exists because the business is scaling its player communication infrastructure and needs a dedicated specialist to own the messaging channel function end to end. The operator has a strong player base, an ambitious CRM roadmap, and a clear need for someone who can translate strategy into working channel setups, run day-to-day campaign execution, and continuously improve performance through testing and reporting.
The role sits within the CRM Operations team in Malta and works closely with CRM strategy, product, and development teams. It is well suited to someone who is equally comfortable with technical configuration as they are with running daily communications across Telegram, push, and lifecycle messaging. For a CRM Executive looking to specialise in messaging and channels within iGaming, this is a role with genuine ownership and commercial impact on player engagement and retention.
Key Responsibilities
Telegram Operations and Channel Management. The CRM Executive will configure and manage Telegram channels, bots, and broadcast flows across player segments. This includes maintaining channel structure, permissions, content delivery schedules, and day-to-day operational stability. Monitoring and reporting on key performance metrics including engagement rates, click-through rates, and channel growth is a core part of the role.
Technical Execution. Implement messaging flows using CRM tools and automation platforms. Support bot setup, integrations, tracking links, and trigger-based communications. Collaborate with development teams on APIs, consent flows, token handling, and technical troubleshooting. The CRM Executive will be the operational bridge between CRM strategy and technical delivery.
Campaign and LiveOps Execution. Execute daily and lifecycle communications in line with CRM planning and promotional calendars. Support LiveOps activities, promotional pushes, and community engagement initiatives across Telegram and push notification channels. Ensure correct segmentation, targeting, and communication frequency caps are applied to all outbound messaging.
Optimisation and Reporting. Track channel performance and identify opportunities to improve delivery rates, engagement, and conversion. Assist with A/B tests across messaging formats, timing, and delivery logic. Maintain clear documentation of flows, triggers, configurations, and operational processes. Provide regular reporting to the CRM Operations Manager on channel health and campaign performance.
Process and Compliance. Ensure all messaging activity complies with regulatory requirements and internal responsible gaming policies. Maintain accurate records of consent, opt-in and opt-out flows, and data handling processes. Support the CRM team in audit readiness and documentation standards.
What We’re Looking For
The following outlines the skills and experience required for this CRM Executive role. Essential requirements are genuine must-haves. Advantageous items are valued but will not prevent an otherwise strong candidate from being considered.
Essential
- 2+ years of experience in CRM operations, messaging platforms, or digital communications
- Hands-on experience with Telegram channel management, bots, and broadcast automation
- Practical understanding of automation tools, segmentation logic, and trigger-based messaging flows
- Experience executing campaigns across push notifications and lifecycle messaging channels
- Comfortable working with tracking links, UTM parameters, and third-party integrations
- Strong organisational skills with the ability to manage multiple campaigns and channels simultaneously
- Clear communicator who works effectively across CRM, product, and engineering teams
- Based in Malta or willing to relocate to Malta
Advantageous
- Previous experience in iGaming, online casino, sports betting, or regulated digital entertainment
- Familiarity with CRM platforms such as Smartico, Optimove, FastTrack, or similar tools
- Basic understanding of APIs, tokens, or SDK flows related to messaging infrastructure
- Experience with multi-channel communication orchestration (push, email, SMS, Telegram)
- Knowledge of analytics dashboards and performance reporting tools
- Experience supporting LiveOps or real-time promotional activity in a fast-paced environment
What’s on Offer
This CRM Executive role offers genuine ownership of a growing messaging channel function within an established iGaming operation. The position is based in Malta on a hybrid working arrangement, combining office collaboration with remote flexibility. Malta is one of Europe’s leading regulated iGaming hubs, offering a strong professional community, excellent quality of life, and a well-established infrastructure for iGaming careers.
The successful candidate will work closely with CRM strategy, product, and engineering teams, with direct visibility into the commercial impact of their work on player engagement and retention. This is a role where the output is measurable and the contribution is clear. For a CRM Executive or CRM specialist looking to develop deep expertise in messaging and channel operations within iGaming, this position provides a strong platform.
About Our Client
Our client is an established iGaming operator headquartered in Malta with a strong player base across regulated markets. Their CRM Operations team is central to acquisition, engagement, and retention activity, and they are investing in their messaging infrastructure to support continued growth.
Our client is committed to building diverse, inclusive teams and encourages applications from candidates of all backgrounds and experiences.
Frequently Asked Questions
What does a CRM Executive do in iGaming?
A CRM Executive in iGaming manages the communication channels and campaigns that keep players engaged. This includes configuring messaging platforms such as Telegram and push notification tools, executing lifecycle campaigns, managing segmentation and automation flows, and reporting on channel performance. The role is a blend of technical setup and day-to-day campaign operations.
Is Telegram widely used in iGaming CRM?
Yes. Telegram has become an increasingly important channel for iGaming operators, particularly for community management, promotional broadcasts, and real-time player communications. Operators use bots and automated flows to deliver targeted, scalable messaging at low cost. Experience managing Telegram channels and bots is a valued skill in iGaming CRM teams.
What CRM platforms are commonly used in iGaming?
Common platforms include Smartico, Optimove, FastTrack, and proprietary CRM systems. CRM Executive roles typically require familiarity with automation logic, segmentation, trigger-based flows, and multi-channel orchestration. Hands-on experience with any of these platforms is an advantage.
Is this CRM Executive role suitable for someone from outside iGaming?
Candidates with strong CRM operations or messaging platform experience from adjacent industries such as fintech, e-commerce, or digital media are encouraged to apply. iGaming experience is an advantage but not a strict requirement, provided the candidate has solid technical and operational skills in messaging and automation.
What is the working arrangement for this role in Malta?
This is a hybrid position based in Malta, offering a combination of office-based and remote working. Candidates should be based in Malta or willing to relocate. Malta is one of Europe’s most established iGaming jurisdictions, with a large professional community and excellent infrastructure for iGaming careers.
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