CRM Communications Coordinator – iGaming Job Malta

CRM Communications Coordinator – Malta iGaming Job

Location: Malta (On-Site)

Salary: Competitive

Industry: iGaming / Online Casino

Employment Type: Full-Time, Permanent

Experience Required: 2+ years in CRM operations, marketing automation, or Telegram channel management

What Does a CRM Communications Coordinator Do?

A CRM Communications Coordinator is responsible for the day-to-day operation and management of CRM channels and automated bot systems, ensuring player communications are delivered accurately, on time, and in line with campaign plans. This is a hands-on execution role that sits at the intersection of technical configuration and marketing operations.

In Malta’s iGaming sector, CRM Communications Coordinator roles are central to player retention strategies. Telegram has become one of the most powerful real-time communication channels in online gaming, and this role places you at the heart of that operation, managing bots, automated flows, and high-volume player campaigns across multiple segments daily.

About Our Client

We are partnering with a fast-growing iGaming operator based in Malta to recruit a CRM Communications Coordinator. Our client operates across multiple regulated markets and has built a strong reputation for data-driven player engagement and retention. Their CRM function is a core pillar of the business, and this role offers direct visibility into the campaigns that move the needle.

This is a business that invests in its people, its tools, and its technology. You will be working with modern automation platforms, alongside experienced CRM and marketing teams, in a collaborative and fast-paced environment.

The CRM Communications Coordinator Role

As CRM Communications Coordinator, you will be the primary operator of the company’s Telegram channels and bot infrastructure. You will configure and maintain automated messaging flows, execute CRM campaigns according to briefs and schedules, and monitor delivery performance across multiple player segments. This is a precision-focused role where accuracy, process, and speed all matter in equal measure.

You will work closely with CRM planning and marketing teams to bring campaigns to life, flagging issues, tracking metrics, and ensuring everything runs to spec. If you are someone who thrives in a structured, high-volume environment and takes pride in flawless execution, this CRM Communications Coordinator opportunity in Malta is built for you.

Key Responsibilities

Daily Telegram Operations

• Operate and manage CRM channels and bots across multiple player segments
• Configure and maintain bots, automated flows, and scheduled messages
• Execute CRM campaigns on Telegram according to campaign plans and schedules
• Upload, publish, and monitor content to ensure timely and accurate delivery

Technical Configuration and Maintenance

• Set up and optimise bot flows and automated messaging sequences
• Configure technical parameters and integration settings across platforms
• Maintain structured documentation of all bot flows and configurations
• Troubleshoot technical and operational issues related to bots or message delivery

Campaign Execution and Monitoring

• Follow campaign briefs and execute them with precision and attention to detail
• Monitor bot performance, delivery rates, and key metrics including sends, clicks, and errors
• Track basic KPIs and flag issues to CRM planning and marketing teams promptly
• Ensure all campaigns are delivered on time and according to agreed specifications

Collaboration and Communication

• Work closely with CRM planning and marketing teams on campaign execution
• Communicate operational status and technical issues clearly to internal stakeholders
• Support cross-functional teams with Telegram-related requests and queries

What You Will Bring

Essential Skills and Experience

• Proven experience operating Telegram channels and/or bots in a commercial environment
• Strong technical orientation, comfortable working with bot platforms, CRM tools, or marketing automation systems
• High attention to detail with the ability to execute campaigns accurately without errors
• Process-driven mindset, able to follow campaign briefs and execute them precisely
• Basic CRM understanding, including familiarity with lifecycle marketing or player communication flows
• Excellent organisational skills, able to manage multiple campaigns and priorities simultaneously
• Strong time management skills, able to meet deadlines in a fast-paced, high-volume environment
• Clear communicator, able to work effectively with internal teams and stakeholders

Preferred Qualifications and Experience

• Experience in CRM operations or marketing automation (advantageous)
• Knowledge of APIs or bot integrations (beneficial)
• Multi-market or multi-language experience in a global iGaming operation (valuable)
• Previous experience in the iGaming or online casino industry

Frequently Asked Questions: CRM Communications Coordinator in Malta

What is the main focus of a CRM Communications Coordinator in iGaming?

The primary focus is the execution and management of CRM campaigns through automated channels, most notably Telegram. A CRM Communications Coordinator ensures that player communications are configured correctly, delivered on schedule, and performing to target. In iGaming, this role is critical to player retention and engagement.

Do I need to know how to code to be a CRM Communications Coordinator?

Not necessarily. While a technical mindset is important, you do not need to be a developer. Familiarity with bot platforms, automation tools, and CRM systems is more relevant than coding ability. Knowledge of APIs or integrations is a bonus but not a requirement for this role in Malta.

Why is Telegram such an important CRM channel in iGaming?

Telegram offers real-time communication, high open rates, and strong automation capabilities, making it ideal for player engagement in iGaming. Operators use Telegram bots and channels to deliver personalised promotions, bonus notifications, and retention campaigns at scale. A CRM Communications Coordinator in Malta working with Telegram is directly impacting player experience daily.

What career progression is available from a CRM Communications Coordinator role?

A CRM Communications Coordinator who builds expertise in automation, bot management, and campaign operations is well positioned to move into senior CRM roles, CRM Manager positions, or Marketing Automation Specialist roles. In Malta’s iGaming market, CRM experience is highly valued and in strong demand across operators and suppliers.

Is this role suitable for someone coming from outside iGaming?

Yes, provided you have relevant CRM operations or marketing automation experience. The iGaming industry adapts quickly, and operators in Malta regularly bring in talent from adjacent industries such as fintech, e-commerce, and telecoms. A solid grounding in Telegram or bot management combined with a willingness to learn the iGaming landscape makes for a strong candidate profile.

What tools and platforms does a CRM Communications Coordinator typically use?

Common tools in this type of role include Telegram Bot API and third-party bot management platforms, CRM systems such as Optimove, Salesforce Marketing Cloud, or FastTrack, as well as campaign scheduling and monitoring dashboards. Familiarity with these tools is beneficial, though training is often provided for the right candidate.

Ready to Apply for This CRM Communications Coordinator Role in Malta?

If you have hands-on experience with Telegram operations, CRM automation, or bot management and are looking to grow your career in one of Europe’s most active iGaming markets, we would love to hear from you.

Submit your CV today and a member of the iGaming Recruitment team will be in touch to discuss this CRM Communications Coordinator opportunity in Malta.