CRM Communications Coordinator

CRM Communications Coordinator (Telegram) | Malta 

To Drive Player Engagement Through Telegram

Are you technically savvy with experience in CRM operations and automation? We’re seeking a CRM Communications Coordinator to take ownership of our clients Telegram channels and bot operations, delivering campaigns that engage thousands of players daily.

This execution-focused role sits within the CRM Operations Team and offers the perfect blend of technical configuration, content management, and marketing automation.

About the Role

As CRM Communications Coordinator, you’ll be the hands-on operator managing our clients Telegram channels and bots on a day-to-day basis. You’ll configure automated flows, publish content, execute CRM campaigns, and ensure flawless delivery of player communications across their Telegram ecosystem. This is a technical, detail-oriented role where precision and process matter.

What You’ll Do

Daily Telegram Operations

• Operate and manage Telegram channels and bots across multiple player segments
• Configure and maintain Telegram bots, automated flows, and scheduled messages
• Execute CRM campaigns on Telegram according to campaign plans and schedules
• Upload, publish, and monitor content ensuring timely and accurate delivery

Technical Configuration & Maintenance

• Set up and optimise bot flows and automated messaging sequences
• Configure technical parameters and integration settings
• Maintain structured documentation of all bot flows and configurations
• Troubleshoot technical and operational issues related to bots or message delivery

Campaign Execution & Monitoring

• Follow campaign briefs and execute them with precision
• Monitor bot performance, delivery rates, and key metrics (sends, clicks, errors)
• Track basic KPIs and flag issues to CRM planning and marketing teams
• Ensure campaigns are delivered on time and according to specifications

Collaboration & Communication

• Work closely with CRM planning and marketing teams on campaign execution
• Communicate operational status and technical issues clearly to internal stakeholders
• Support cross-functional teams with Telegram-related requests and queries

What You’ll Bring

Essential Skills & Experience

• Proven experience operating Telegram channels and/or bots in a commercial environment
• Strong technical orientation – comfortable working with bot platforms, CRM tools, or marketing automation systems
• High attention to detail – ability to execute campaigns accurately without errors
• Process-driven mindset – able to follow campaign briefs and execute them precisely
• Basic CRM understanding – familiarity with lifecycle marketing or player communication flows
• Excellent organisational skills – manage multiple campaigns and priorities simultaneously
• Strong time management – meet deadlines in a fast-paced, high-volume environment
• Clear communicator – work effectively with internal teams and stakeholders

Preferred Qualifications & Experience

• Experience in CRM operations or marketing automation (advantageous)
• Knowledge of APIs or bot integrations (beneficial)
• Multi-market or multi-language experience (valuable in our global operation)

Your Working Style

• Execution-oriented – you get things done efficiently and accurately
• Tech-savvy – quick to learn new platforms and automation tools
• Fast learner – adapt quickly to new processes and systems
• Comfortable under pressure – thrive in fast-paced, high-volume environments

Why You’ll Love This Role

Technical & creative blend – Configure bots and craft player experiences
Direct impact – Your work reaches thousands of players daily
CRM career growth – Build expertise in marketing automation and operations
Cutting-edge tools – Work with modern automation and bot platforms
Collaborative environment – Partner with marketing and CRM planning teams

About CRM in iGaming

CRM and player communications are at the heart of iGaming success. Telegram has become a powerful channel for player engagement, offering real-time communication, automated journeys, and personalised experiences. In this role, you’ll be at the forefront of this channel, directly impacting player satisfaction and retention.

Ready to Apply?

If you’re a technically-minded CRM Specialist ready to manage high-volume Telegram campaigns, we want to hear from you.