Affiliate and Influencer Account Manager – Malta iGaming Job

Affiliate & Influencer Account Manager | iGaming | Malta (Hybrid)

Location: St Julians, Malta
Salary: €50,000 – €55,000 per annum
Working Pattern: Hybrid
Contract: Full-Time Permanent

About the Role

Our client, an established online casino and sports betting operator, is hiring an Affiliate & Influencer Account Manager in Malta to lead and expand the affiliate program and influencer partnerships within the business. The role combines relationship management, campaign execution, and analytical optimization to grow revenue through affiliates, streamers, and content creators across the iGaming sector.

The Affiliate & Influencer Account Manager will own day-to-day affiliate operations and manage partnerships with influencers, streamers, and content creators across Twitch, Kick, YouTube, and Instagram, working closely with marketing, product, content, and analytics teams. This role gives real autonomy to shape both the affiliate program and the wider influencer strategy as the business scales.

If you have direct experience running affiliate programs and influencer campaigns in the online gambling industry and you want to take genuine ownership of partner growth, this Affiliate & Influencer Account Manager position offers the autonomy, exposure, and impact to move the numbers from day one.

Key Responsibilities

The Affiliate & Influencer Account Manager will be responsible for managing and growing the affiliate program, identifying opportunities for performance improvement, working toward defined targets, and managing budgets to ensure optimal ROI across the partner mix. Sourcing, recruiting, and engaging new affiliates is a core part of the role, from emerging partners through to top industry performers.

Working in collaboration with affiliates, they will design and execute marketing campaigns that drive traffic, conversions, and revenue. Regular communication with affiliates is expected, providing guidance, support, and issue resolution to keep relationships strong and performance moving in the right direction.

Negotiation sits at the core of this Affiliate & Influencer Account Manager role, with responsibility for negotiating agreements, commission structures, and exclusive promotions to strengthen partnerships and protect commercial outcomes. All affiliate activities must comply with company policies and regulatory requirements across the markets the business operates in.

Alongside the affiliate program, the Affiliate & Influencer Account Manager will identify and manage partnerships with influencers, streamers, and content creators across Twitch, YouTube, Kick, Instagram, and other platforms relevant to the iGaming audience. This includes overseeing campaign planning, content coordination, timelines, and deliverables, providing clear feedback and guidance to influencers to optimise engagement and conversion.

On the data side, they will monitor affiliate and influencer performance metrics including traffic, conversions, player value, and revenue. Insights and actionable recommendations will be generated to enhance program effectiveness, with regular reports presented to management covering findings and optimisation strategies.

Cross-functional collaboration is a defining feature of this role. The Affiliate & Influencer Account Manager will work with marketing, product, content, and analytics teams to align affiliate and influencer campaigns with overall business goals and support the creation of promotional materials, landing pages, and other assets tailored to partners.

What We’re Looking For

Essential

• Two or more years of experience managing affiliate programs within the iGaming or online gambling industry
• Proven track record running influencer and streamer campaigns at scale, with hands-on experience managing creator partnerships across Twitch, YouTube, Kick, and Instagram
• Strong working knowledge of affiliate models including CPA, CPL, Rev-Share, and Hybrid structures
• Confident with affiliate performance metrics and the data behind them
• Hands-on experience with affiliate tracking and analytics tools such as Binom, Voluum, Income Access, NetRefer, Semrush, or DeepCI
• Strong negotiation and relationship management skills
• Ability to manage multiple campaigns and partner relationships simultaneously
• Fluent English, both written and verbal
• Highly organised, self-directed, and focused on outcomes

Advantageous

• Familiarity with regulated iGaming markets
• Additional European languages
• Previous experience working in a Malta-based or Malta-licensed iGaming operator

What’s on Offer

This Affiliate & Influencer Account Manager role is based in Malta on a hybrid working pattern from St Julians, with flexibility to balance office time with remote work. The position carries a salary of €50,000 to €55,000 per annum and sits within a fast-paced commercial environment with strong cross-functional collaboration.

The successful candidate will join a business with established affiliate and influencer programs, a clear focus on partner-driven growth, and exposure to senior commercial decisions across marketing, product, and analytics. There is genuine autonomy in this role with scope to shape both the affiliate program and the wider influencer strategy as the business scales.

Working in Malta gives the Affiliate & Influencer Account Manager access to one of the most established iGaming hubs in Europe, with a strong professional community, English as a primary business language, and a Mediterranean lifestyle that few other regulated markets can match.

About Our Client

Our client is an online casino and sports betting operator with growing affiliate and influencer programs and a focus on partner-driven commercial growth across the iGaming sector. They combine performance discipline with a collaborative working culture and a clear appetite for testing new partnerships and channels.

Our client is committed to building diverse, inclusive teams and encourages applications from candidates of all backgrounds and experiences.

Frequently Asked Questions

What does an Affiliate and Influencer Account Manager do in iGaming?

This is not a pure affiliate manager role. The Affiliate & Influencer Account Manager owns both the affiliate program and partnerships with influencers, streamers, and content creators across Twitch, Kick, YouTube, and Instagram. Influencer and streamer campaign experience is an essential requirement for this position, not a nice-to-have.

What experience is required for an Affiliate and Influencer Account Manager role in iGaming?

At least two years of experience managing affiliate programs within iGaming or online gambling is essential, along with a track record running influencer or streamer campaigns. Familiarity with affiliate models (CPA, CPL, Rev-Share, Hybrid) and analytics tools such as Voluum, Income Access, or NetRefer is required.

Is influencer or streamer experience essential for this role?

Yes. Direct, hands-on experience running influencer or streamer campaigns is an essential requirement, not a nice-to-have. Candidates without demonstrable creator partnership experience visible on their CV will not be shortlisted.

What should my CV clearly show to be considered?

Both sides of your experience: the affiliate programs you have managed and the operators or brands you have worked with, the creators or streamers you have partnered with and the platforms they operate on (Twitch, Kick, YouTube, Instagram), the tracking and analytics tools you have used, and the commercial deal structures you have negotiated (CPA, CPL, Rev-Share, Hybrid).

Is the Affiliate and Influencer Account Manager role based in Malta?

Yes. This Affiliate and Influencer Account Manager role is based in Malta on a hybrid working pattern from St Julians.