Paid Media Specialist – Serbia iGaming Job

Paid Media Specialist | Serbia | Full-Time

Location: Serbia (relocation support available)

Salary: €30,000 to €40,000 per annum (depending on experience)

Working Pattern: On-site

Contract: Full-Time, Permanent

Reports To: Head of Global Marketing

About the Role

Our client, a globally recognised iGaming and emerging technology events and media group, is looking for a Paid Media Specialist to manage and optimise paid advertising campaigns across two of their flagship event brands. This is a Serbia-based position within a company that operates some of the largest summits in the iGaming, blockchain, AI, and affiliate marketing sectors, attracting tens of thousands of delegates worldwide.

The Paid Media Specialist will be responsible for driving event registrations, brand awareness, and audience engagement through data-driven campaigns across Google Ads, LinkedIn, Meta, X (Twitter), and other relevant platforms. You will work across both B2B event properties, developing strategies that align with event timelines and commercial objectives. This is a hands-on role that requires a strategic digital marketer who is equally comfortable building campaigns from scratch and optimising performance in real time.

For candidates relocating to Serbia, the company provides a comprehensive relocation package including a one-way flight, shared company accommodation for the first two months, and airport transfer. This Paid Media Specialist role sits within the global marketing team, reporting directly to the Head of Global Marketing, and offers genuine exposure to international campaigns across the iGaming and technology events space.

Key Responsibilities

The Paid Media Specialist will develop and execute comprehensive paid media strategies across Google Ads, LinkedIn, Meta (Facebook and Instagram), X, and other relevant platforms for both event brands. You will create campaign structures aligned with event timelines, targeting early-bird registrations, speaker announcements, and last-minute conversion windows. Managing monthly and event-specific budgets efficiently while ensuring optimal return on investment across both brands is central to the role.

Audience targeting and segmentation is a major part of this Paid Media Specialist position. You will build and refine audience segments for tech innovators, fintech and blockchain professionals, AI enthusiasts, affiliate marketers, iGaming professionals, and performance marketers. This includes developing lookalike audiences, custom segments based on past attendee data and industry behaviours, and implementing account-based marketing tactics for high-value enterprise targets.

Day-to-day, you will monitor campaign performance, making real-time optimisations to improve click-through rates, conversion rates, and cost-per-acquisition. A/B testing on ad creative, copy, landing pages, and audience segments is expected as standard. You will provide weekly and monthly performance reports with actionable recommendations to stakeholders, and collaborate closely with the creative team to develop compelling ad assets that resonate with target audiences across the tech, blockchain, and affiliate marketing sectors.

The Paid Media Specialist will also work with web developers to optimise landing pages for conversion, implement tracking pixels, UTM parameters, and conversion tracking across all campaigns, and conduct user behaviour analysis to improve the registration experience. Budget forecasting, spend allocation across channels, and identifying opportunities to scale successful campaigns while maintaining efficiency are all part of the remit.

What We’re Looking For

The ideal Paid Media Specialist for this Serbia-based position will bring:

Essential

• 3 to 5 years of hands-on experience managing paid media campaigns, preferably in B2B/B2C events, SaaS, or technology sectors
• Proven track record of driving event registrations or lead generation through paid channels
• Experience managing monthly advertising budgets of $100K+ across multiple platforms
• Expert-level proficiency in Google Ads (Search, Display, YouTube) and Google Analytics (GA4)
• Advanced knowledge of LinkedIn Campaign Manager for B2B targeting
• Strong experience with Meta Ads Manager (Facebook and Instagram)
• Proficiency with tracking and analytics tools including Google Tag Manager, conversion tracking, and attribution modelling
• Strong analytical skills with the ability to interpret data and translate insights into actionable campaign improvements
• Proficiency in Excel or Google Sheets for reporting and data analysis

Advantageous

• Experience within the iGaming, online casino, sports betting, affiliate marketing, or events media sector
• Familiarity with X Ads, programmatic platforms, and retargeting strategies
• Experience with A/B testing platforms and conversion optimisation tools
• Experience with data visualisation tools such as Looker Studio, Tableau, or similar
• Knowledge of landing page optimisation, heat mapping, and user behaviour analysis tools
• Experience marketing events, conferences, or trade shows in the technology or gaming industries

What’s on Offer

This Paid Media Specialist role offers a salary of €30,000 to €40,000 per annum depending on experience. The position is based in Serbia on a full-time, permanent basis.

You will join the global marketing team of one of the most recognised brands in the iGaming events space, with exposure to international campaigns reaching audiences across Europe, the Americas, and Asia. Professional development, corporate events, team-building activities, and opportunities to attend and work at major international summits are all part of the package.

About Our Client

Our client is a globally recognised events and media company operating across the iGaming, blockchain, AI, and emerging technology sectors. With a team of over 200 professionals across offices in multiple countries, they deliver some of the world’s largest and most influential industry summits, connecting tens of thousands of professionals annually.

Our client is committed to building diverse, inclusive teams and encourages applications from candidates of all backgrounds and experiences.

Frequently Asked Questions

What does a Paid Media Specialist do in the iGaming events industry?

A Paid Media Specialist in the iGaming events industry plans, executes, and optimises paid advertising campaigns to drive event registrations, brand awareness, and audience engagement. The role spans platforms like Google Ads, LinkedIn, Meta, and X, targeting professionals in the iGaming, blockchain, AI, and affiliate marketing sectors.

What platforms will I be working with as a Paid Media Specialist?

The core platforms are Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager (Facebook and Instagram), and X (Twitter). You will also work with Google Analytics (GA4), Google Tag Manager, and potentially programmatic advertising platforms.

Do I need iGaming experience to apply for this Paid Media Specialist position?

iGaming experience is an advantage but not a requirement. Candidates with strong paid media experience from B2B events, SaaS, technology, or related sectors are encouraged to apply. What matters most is a proven track record of driving results through paid channels.

What is the salary for this Paid Media Specialist position?

The salary range is €30,000 to €40,000 per annum, depending on experience. The company is focused on finding the right person and salaries are assessed on a case-by-case basis.

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