Communication Channels Expert – Malta iGaming Job
Communication Channels Expert | iGaming | Malta (Hybrid)
Location: Malta (Hybrid)
Team: CRM Operations
Focus: Telegram, Push Notifications, Messaging Automation, Lifecycle CRM
Employment Type: Full-Time, Permanent
Own the Channels. Drive the Engagement. Operate at Scale.
Are you a messaging and CRM operations specialist with hands-on experience across Telegram, push, and lifecycle communications? We’re working with a growing iGaming operator based in Malta to find a Communication Channels Expert who can take full ownership of their messaging infrastructure — from bot configuration and automation flows through to campaign execution and ongoing performance optimisation.
This is an execution-focused role for someone who is as comfortable digging into technical setups as they are running day-to-day comms operations across the player lifecycle.
About Our Client
Our client is an established iGaming operator with a strong player base and an ambitious CRM roadmap, headquartered in Malta — one of Europe’s leading regulated iGaming hubs. Their CRM Operations team sits at the centre of acquisition, engagement, and retention activity, and they’re now looking for a messaging specialist to take ownership of their communication channel infrastructure and drive measurable improvements in reach, engagement, and delivery efficiency.
Your Role
As Communication Channels Expert, you will manage and optimise the messaging channels that keep players engaged throughout the lifecycle. Sitting within the CRM Operations team, your focus will span Telegram channel management, push notification delivery, bot configuration, automation flows, and the technical integrations that underpin them all.
You’ll work closely with CRM, Product, and Development teams — translating operational requirements into working channel setups, and continuously improving performance through testing, reporting, and process refinement.
Key Responsibilities
Telegram Operations & Channel Management
- Configure and manage Telegram channels, bots, and broadcast flows across player segments
- Maintain channel structure, permissions, content delivery, and day-to-day operational stability
- Monitor and report on key performance metrics including engagement rates, click-throughs, and channel growth
Technical Execution
- Implement messaging flows using CRM tools and automation platforms
- Support bot setup, integrations, tracking links, and trigger-based communications
- Collaborate with development teams on APIs, consent flows, token handling, and technical troubleshooting
Campaign & LiveOps Execution
- Execute daily and lifecycle communications in line with CRM planning and promotional calendars
- Support LiveOps activities, promotional pushes, and community engagement initiatives
- Ensure correct segmentation, targeting, and communication frequency caps are applied
Optimisation & Reporting
- Track channel performance and identify opportunities to improve delivery, engagement, and conversion
- Assist with A/B tests across messaging formats, timing, and delivery logic
- Maintain clear documentation of flows, triggers, configurations, and operational processes
What We’re Looking For
Experience
- 2+ years in CRM operations, messaging platforms, or digital communications
- Hands-on experience with Telegram, bots, and similar messaging ecosystems
- Background in iGaming, tech, or high-volume digital environments is a strong advantage
Technical Skills
- Solid understanding of automation tools, segmentation logic, and trigger-based flows
- Comfortable working with tracking links, UTM parameters, and third-party integrations
- Basic understanding of APIs, tokens, or SDK flows is a plus
How You Work
- Highly organised with a strong execution mindset — you get things done
- Detail-oriented with a natural instinct for spotting and solving operational issues
- Proactive communicator who works effectively across CRM, Product, and Engineering
- Comfortable operating in a fast-paced environment with shifting priorities
Nice to Have
- Experience with CRM platforms such as Smartico or similar tools
- Knowledge of push, email, or multi-channel communication flows
- Familiarity with analytics dashboards and performance reporting
What’s on Offer
- A specialist role with real ownership over a growing messaging channel function
- Hybrid working from Malta — a well-established iGaming hub with a strong professional community
- Close collaboration across CRM, Product, and Engineering
- A fast-paced iGaming environment where your work has direct commercial impact on player engagement and retention
Frequently Asked Questions
What does a Communication Channels Expert do in iGaming? In an iGaming context, a Communication Channels Expert manages the platforms and tools used to communicate with players — including Telegram, push notifications, and automated messaging flows. They handle technical setup, campaign execution, segmentation, and performance reporting to support acquisition, retention, and engagement goals.
Is Telegram widely used in iGaming CRM? Yes. Telegram has become an increasingly important channel for iGaming operators, particularly for community management, promotional broadcasts, and real-time player communications. Operators use bots and automated flows to deliver targeted, scalable messaging at low cost.
What CRM tools are used in iGaming messaging roles? Common platforms include Smartico, Optimove, FastTrack, and proprietary CRM systems. Roles at this level typically require familiarity with automation logic, segmentation, trigger-based flows, and multi-channel orchestration.
Is this role suitable for someone from outside iGaming? Experience in iGaming, gaming, or high-volume digital environments is a strong advantage. Candidates with strong Telegram or CRM operations backgrounds from adjacent industries such as fintech, e-commerce, or media are encouraged to apply.
Is this role based in Malta? Yes. This is a hybrid position based in Malta, offering a mix of office and remote working within the island.
Interested?
If you’re a messaging and CRM operations specialist who knows how to build, run, and optimise communication channels at scale — we’d love to hear from you.
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