Retention Sport Manager

🌟 N1 Partners Group 🌟 is a rapidly growing IT product company which always welcomes professionals in various areas of IT and iGaming to join the team. We are looking for highly motivated and goal-oriented individuals who are willing to share their thoughts and ideas with like-minded people and get additional knowledge and experience in return.

Responsibilities:

• Carrying out segmentation of the database and implementing sportsbook remarketing strategies;
• Compose and plan email newsletter campaigns according to the schedule of most valuable sport events;
• Sportsbook customers retention(including creation of new manual promo activities, gamification, etc.);
• Ensuring all email campaigns comply with current email best practice in the industry;
• Communication about promo events and segmentation by different GEOs` preferences in sport;
• Promo plan preparation in connection with sport events schedule;
• Preparing a technical task to designer and copywriter before every valuable event;
• A/B Testing on various email campaigns to establish the most effective;
• Tracking and reporting on email campaigns in order to guide improvements;
• Analysis of current email marketing campaigns and making recommendations for improvement;
• Analysis and monitoring of the main KPIs and CRM actions;
• Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.

Requirements:

• Customer-first mindset;
• Analytical and strategic thinking skills;
• Data-driven approach;
• Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io, Optimove, Xtreme push);
• Engagement;
• Prior experience in retention roles in BETTING (1+ years);
• Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;
• Good expertise in sports, odds, markets to create the safest bonus conditions for us;
• Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;
• Excellent written communication and copywriting skills in English;
• Work experience with chatbots and AI would be highly appreciated;
• Responsibility for running end-to-end projects as required.