Media Buyer

Quantum Gaming seeks a highly skilled Media Buyer to manage and optimize advertising campaigns across multiple digital platforms. The ideal candidate will have experience in data-driven decision-making, campaign analysis, and budget management to maximize ROI.

Responsibilities:

• Develop and execute strategic media buying plans to drive traffic, engagement, and conversions.
• Manage and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, YouTube, TikTok, and programmatic networks.
• Work with Demand-Side Platforms (DSP) to enhance programmatic ad buying efficiency.
• Manage and optimize CPL (Cost Per Lead) campaigns to ensure quality lead generation.
• Implement and refine PPC (Pay-Per-Click) strategies to maximize ad effectiveness.
• Analyze campaign performance metrics and adjust strategies for maximum ROI.
• Collaborate with creative teams to develop compelling ad creatives, copy, and landing pages.
• Conduct A/B testing to optimize ad creatives, targeting, and bidding strategies.
• Monitor industry trends and competitors to identify new opportunities and best practices.
• Manage advertising budgets effectively to ensure efficient spending and maximize performance.
• Prepare detailed reports and insights on campaign performance, KPIs, and future recommendations.

Required Skills & Experience:

• 3+ years of experience in media buying, preferably in the gaming or entertainment industry.
• Expertise in digital advertising platforms (Google Ads, Facebook Ads, TikTok, etc.).
• Strong analytical skills and proficiency in data analysis tools.
• Experience in budget management and KPI tracking.
• Ability to create, optimize, and scale paid campaigns.
• Strong communication and teamwork skills.
• Knowledge of compliance and regulations in digital advertising.
• Experience working with DSP (Demand-Side Platforms) to manage programmatic advertising and optimize real-time bidding strategies.
• Proven track record in CPL (Cost Per Lead) campaigns, focusing on generating high-quality leads and optimizing conversion funnels.
• Hands-on experience with PPC (Pay-Per-Click) advertising, including keyword research, bid strategy optimization, and conversion tracking.

Preferred Qualifications:

• Experience with affiliate marketing and influence partnerships.
• Familiarity with tracking tools like Google Analytics, GTM, and third-party attribution software.
• Basic knowledge of HTML, JavaScript, or other web technologies.
• Understanding of iGaming industry trends.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to work in a fast-growing gaming company with a dynamic team.
• Flexible work environment.
• Professional growth opportunities and ongoing training.
• Access to the latest gaming technologies and events.

Join Quantum Gaming and help drive our digital marketing success! Apply today!