marketing jobs igaming

Marketing Gambling Jobs

Efficient marketing is the trump card that can make or break a business. Brands simply cannot run successfully without a solid marketing framework, and the iGaming industry is no different. Each day, a new brand is popping up in the iGaming space, craving recognition and ways to reach out to potential customers. This is where proper marketing is the game changer, and that’s why the demand for iGaming marketers is always at the top. iGaming marketing jobs include SEO specialists, PPC experts, content writers, and much more. But there is a twist to these job positions, as they are not the same as traditional ones. So, if you get the iGaming marketer job, you need to understand the market. 

At iGamingrecruitment.io, we’ve got you covered. We will help you hover through the best iGaming marketing jobs. We connect you to professionals with top-tier operators, agencies, and affiliates looking for new talent. With us, you can stay a million miles ahead in the highly competitive iGaming space.

Top marketing gambling jobs

Marketing jobs in iGaming are not just limited to content or some strategies. There are several layers to the iGaming marketing framework, and with each level comes a marketing job position. So, in case you are wondering about which iGaming marketing jobs you can apply for, here are some examples of the most popular:

Affiliate Marketing in iGaming

When it comes to a boost in traffic and revenue, affiliate managers are the key players. If you pick affiliate managers jobs in iGaming, here are the key responsibilities you will have:

  • You need to build and maintain strong relationships with affiliate partners.
  • You need to optimize the commission structures and track the performance of strategies.
  • You need to ensure all your affiliate strategies comply with the rules and regulations of the gambling space. 

iGaming SEO Jobs

No matter what online business it is, when it comes to organic traffic, SEO is the game-changer. However, unlike other industries, iGaming comes with a lot of restrictions and protocols. That’s why iGaming SEO requires specialization and expertise. So, here are the qualities you must have to be an SEO star in the iGaming space:

  • You must be able to develop content that complies with search engine guidelines, keeping penalties away.
  • You need to have full knowledge of restricted keywords and geo-specific rules.
  • You must be able to optimize content for multiple languages and regions.

iGaming PPC Jobs

PPC advertising is an important component of any gambling company. However, it’s more complex than in other industries, thanks to the solid regulatory restrictions. That’s why if you want iGaming PPC jobs, you must:

  • Create ad campaigns that can pass strict approval processes.
  • You must be able to juggle with advanced audience targeting strategies to maximize conversions.
  • You must handle large budgets with proper bidding strategies.

iGaming Programmatic Jobs

Programmatic jobs are all about large-scale advertising campaigns. iGaming programmatic jobs involve:

  • Using real-time bidding to recruit valuable players. 
  • Ensuring that advertisements adhere to all regulations.
  • Overseeing data-driven tactics to enhance campaign effectiveness.

CMO iGaming Jobs

A CMO, or Chief Marketing Officer, is the one who leads the complete marketing game of a brand. This is one of the key-iGaming marketing jobs. As a CMO, you get lucrative salaries, hand in hand with a ton of responsibilities:

  • You are liable for overseeing multi-channel campaigns.
  • You need to manage large marketing budgets.
  • You have to adapt strategies to dynamic regulations and market trends.

iGaming Marketing Job Specifics

The iGaming industry is super dynamic in nature. It’s changing every day, becoming more competitive. With strict laws and regulations rolling into this space, the marketing iGaming jobs are getting more specialized. While the traditional marketing openings are intact, the trend of niche-specific expertise is growing. 

What do we mean by this? The core of iGaming marketing jobs is the same as the traditional ones. However, there are several changes due to the following factors:

1. Regulatory Restrictions 

You can’t just drop a random ad or marketing campaign just because it’s creative. The iGaming space rolls out a ton of regulations. Therefore, every marketing campaign requires approval. You need to understand the local and global regulations of this market so that you can build strategies around them. 

2. Industry Perception & Strategy Adaptation 

The gambling industry swings around a lot of taboos and sentiments. That’s why when you are developing strategies as a marketer, you need to understand these. 

PPC, SEO, and social media efforts often have to traverse through unique challenges. So, often, you will have to use alternative approaches to reach out to the right audience. 

3. Large Budgets 

Marketing in iGaming is a big-budget game. Brands spend millions to build the most impactful marketing campaigns. That’s why you will have to know about budget allocation, resource utilization, and so on. You need to master the game of budget optimization for maximum ROI while cutting off compliance risks.

4. Data-Driven Decision Making 

The modern iGaming marketer jobs demand a keen understanding of data. You need to know everything about performance tracking and analytics. Overseeing data, you need to develop and tweak campaigns. In short, you need to make data your friend. 

5. Cross-Department Collaboration 

If you get one of the top marketing iGaming jobs, you will have to work closely with the compliance teams, developers, business intelligence teams, and more such units to ensure your marketing strategies fit perfectly with the ecosystem. 

How to get a marketing job in iGaming?

Are you a junior SEO, PPC specialist, content writer, or connected to any type of marketing job? The iGaming space offers you a hub of opportunities to skyrocket your career graph. Starting from an entry-level position and working your way up can help you understand everything about this market and grab lucrative salaries. As a newbie, professionals start out as junior marketers who collaborate closely with senior team members to learn and then earn. If you are completely new to the marketing field, learning from seasoned pros can help you adjust more quickly, as iGaming has its own set of regulations.

However, if you are someone with general marketing experience but don’t have any iGaming background, you can crack the game really quickly. But for that, you need a targeted approach. Follow our tips and grab the iGaming marketing jobs super fast:

  • Join iGaming groups and connect with industry experts on LinkedIn to keep up with the latest opportunities and trends.
  • Gain insights from your team and other sectors about compliance, operations, and data analytics to know the complete picture of how marketing strategies work in iGaming.
  • Analyze past performance data from previous marketing campaigns to check what works and what doesn’t.
  • Understand the latest trends and use your marketing creativity to deliver content and strategies around them.

iGaming Marketing Recruitment Process

The complete iGaming marketing recruitment process for marketers iGaming jobs depends on which role you are trying to fit in. However, the overall hiring process includes the following steps: 

Application & Screening 
10%
Interview with the hiring manager
35%
Technical or case study round
50%
Final interview
75%
Job offer & HR round
Web Designer 100%

The process can vary from case to case, but in most cases it will include the following steps:

  1. Application and screening: This is the first step, where the potential candidates need to scrape the iGaming marketing jobs and submit their resumes. After this, the recruiters shortlist the eligible candidates and have a first call to discuss the opportunity. Thanks to our huge network, we can suggest matching candidates from our exclusive talent pool as well.
  2. Initial Interview with the employer: Normally, companies carry out the first-round interview via online mode to assess the industry knowledge or experience of the candidates. The cultural fit is also imporant.
  3. Technical or Case Study Round: In this round, the candidates are given a marketing task. They may ask you to craft a marketing campaign idea or prepare a specific task relevant to your role.
  4. Final Interview: Then comes the final round of meetings. In this round, typically, the senior members of the company with years of experience and technical skills in relevant positions drill the candidates.
  5. Job Offer and HR Round: This is the final stage, where the selected candidates go through discussions, salary negotiations, and other protocols to finalize the process and sign the contract. 

Stay in touch for iGaming marketing jobs 

While the iGaming space is constantly changing, the need for efficient marketers is rapidly growing. That’s why we help you get your hands on high-paying iGaming marketer jobs. We update our job listings regularly, featuring the latest openings you won’t find elsewhere.

So, make sure to stay connected with us on LinkedIn, Twitter, Facebook, and other social media handles to get real-time updates.