Affiliate Strategy Manager

Key Responsibilities 

 Strategic Market Development (70%) 

• Analyse market trends, competitor activities, and emerging opportunities to develop targeted affiliate strategies. 

• Identify high-potential markets and define scalable affiliate growth plans. 

• Collaborate with the Affiliate Team Lead & Head of Affiliation to align regional strategies with overall business objectives. 

• Work closely with data analytics teams to refine acquisition and retention strategies for key affiliate segments. 

• Develop frameworks for incentivizing affiliates based on market performance, audience behavior, and growth potential. 

• Work with marketing and content teams to create region-specific materials that resonate with affiliates and their audiences. 

• Continuously optimise strategies based on performance insights, A/B testing, and industry trends. 

• Conduct in-depth market research to understand industry trends, competitive landscapes, and consumer behavior to align affiliate strategies accordingly. 

• Propose new product or service ideas based on market research, affiliate performance data, and customer feedback to improve campaign outcomes.

Key Account Optimization & Management (30%) 

• Manage a select portfolio of high-value affiliates, ensuring strong relationships and continued growth. 

• Negotiate custom deals and commission structures for key partners to maximize revenue. 

• Work with affiliates to optimize conversion rates, player value, and engagement. 

• Provide insights and recommendations to key accounts on promotional strategies, audience targeting, and campaign effectiveness. 

• Ensure compliance with regulatory and brand guidelines across all affiliate activities. 

• Optimise affiliate campaigns by analysing performance data and implementing strategies to improve key performance metrics. 

Skills, Experience & Qualifications 

• 3+ years of experience in affiliate marketing within iGaming or online casinos. 

• Strong background in strategy development, market analysis, and business growth planning. 

• Proven ability to manage high-value affiliate relationships and negotiate performance-driven deals. 

• Data-driven mindset with strong analytical skills and experience using analytics tools to optimize performance. 

• High level of attention to detail and accuracy 

• Ability to create a cohesive story around the data as well as creating compelling business cases 

• In-depth understanding of affiliate marketing models (CPA, Revenue Share, Hybrid) and customer acquisition strategies. 

• Proficiency with affiliate tracking platforms (e.g.NetRefer, HasOffers, Google Analytics, Appsflyer, humble.ai, SEMrush). 

• Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels. 

• Experience working across multiple markets and understanding regional nuances in online gambling.